The Village Council may award a nonexclusive franchise to construct, erect, operate and maintain in, upon, along, above, over and under the streets, alleys, public ways and public places now laid out or dedicated and all extensions thereof, and additions thereto, in the franchise territory, poles, wires, cables, conductors, ducts, underground conduits, vaults, manholes, amplifiers, appliances, attachments and other property and fixtures necessary for the operation and maintenance of a cable communications system and to furnish and to sell service from such system to the inhabitants of the entire franchise territory pursuant to the terms of this chapter. The Village Council specifically reserves the right to grant a similar franchise to any person at any time.